Game over, man.
It's been a rough year for Sega Sammy, and as a result of some "extraordinary losses" due to the impacts of coronavirus, it will sell the majority of its shares in Sega Entertainment to Japanese amusement rental firm, Genda - a company with a "strong desire" to expand the arcade sector in Japan.
Speaking to shareholders earlier today, Sega said it would transfer approximately 85.1% of its shares in Sega Entertainment while retaining just 14.9%. As highlighted by GameIndustry.biz, Sega Entertainment "creates and operates" the company's arcade locations, while "Sega itself still manufactures and sells arcade machines".
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